New Twitter Ads Makes It Seem Like People Follow Brands, Even If They Don’t

by Danny Sullivan
Take a look at your following list on Twitter. You might find some brands showing up there, even if you don’t follow them. If so, that seems due to a new change in how Twitter is doing placement for promoted accounts. Credit to William Shatner who spotted this first — or if not first — has been the most vocal about it.Read the full article