Online Browsing Remains Strong During Christmas Week, But Conversions Slow

by Pamela Parker
Online holiday shopping activity slowed during the Christmas week but certainly didn’t stop entirely. Traffic was still clocking in at 1.6 times the holiday baseline while conversions dropped precipitously, to only .9 times the baseline number. Traffic was especially notable on the day after Christmas, when it spiked to 2 times the baseline number.Read the full article