Understanding Digitally-Connected Adults: Insights from PEW

by Jesse Aaron
Why did my aunt join Facebook and why does she always post listicles and click-bait from BuzzFeed? Are her emotional triggers just that easy to pull? It’s because she makes up just one of the millions of blips that ‘LIKE’ BuzzFeed on Facebook. It’s because she’s part of their target audience. But that makes her not part of mine.Read the full article