Why Social Selling is Crucial in the Beginning of the B2B Sales Process

by Rachel Clapp Miller
This post originally appeared on the Force Management Blog. To read more content like this, visit the blog here. With the astronomically fast rise of social media and the increasing number of social media gurus and firms promising to help those who don’t understand these new tools, it’s no wonder that many B2B organizations are still reluctant to consider social selling a vi ...Read the full article