You Should Give Your Customers a Slow Lane

by Jay Baer
Get all JayToday episodes at (watch video to see me in a Santa hat, and an actual brisket I made) Everything around us conspires to make us think and act fast, but maybe the best things actually require you to take it slow. Merry Christmas and Happy Holidays to everybody out there who watches and reads Jay Today. Thanks for making the Jay Today show a big success.Read the full article

Are You Slow Enough? - #JayToday

EPISODE 76 We're being told to do more faster, but is that always the best way? The brisket that I made for Christmas Eve took about 12 hours when all was said and done. As a barbecue judge (it's true!), I've learned that all the best barbecue takes a really long time. And although we're often better off now to be fast than be good, sometimes our customers don't want that. They want to self-serve educate and then make decisions later. Gary Vaynerchuk said it best. He says that the problem with most marketers today is that they act like 19-year-old guys who want to close the deal on the first date. Instead of always trying to close the deal, make sure you give your customers a second option besides "buy." Give them a chance to do something else, like subscribe to your blog or newsletter. That way, when enough time goes by for them to trust and feel comfortable with your brand, they will indeed want to give you their money. As it turns out, all the great things in life actually require you to go slow. SUBSCRIBE: SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Gary Vaynerchuk ( for that great quote and all the work he does in digital marketing. OUR SPONSORS Candidio (, a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (, a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at