PPC 101: How to Make Calls Part of Your Paid Mobile Search Strategy

Mobile isn’t the future of marketing, it’s our current reality. With more than 160 million consumers using smartphones in the U.S., it’s no surprise that mobile ad spending will hit nearly $18 billion this year, according to Gartner. Mobile search is the door to discovery, but what happens beyond browsing? Today’s consumers want a straightforward path — and that doesn’t mean ...Read the full article