An Important Lesson All Marketers Should Remember: Start Simple

by Richard Baxter
Marketers put themselves under a lot of pressure to impress. Who has the best idea? The most complex, exciting and innovative concept? What’s going to sound like we know our stuff in the next conference presentation? What will make our potential client choose our pitch? Will the client like the sound of my idea the most? And so on, and so on.Read the full article