Brands, agencies and publishers agree: 2015 is the year of “Programmatic Branding”

This article was written by Martin Stockfleth Larsen, Chief Marketing Officer, Adform As the old joke goes, New York will be a great city — once it’s finished. The same could be said for ad tech. Once the demand and supply sides are sync’d, once the marketplaces are perfected and the publishers are on-board, once the metrics and reporting are unified… Once everything is final ...Read the full article