Nightlife Marketing Methods that Work

by Pace Lattin
Are you looking to target 21-35 for your nightlife marketing efforts? Engage:BDR is one of the top display networks in the world and has targets that are perfect for the nightlife, restaurant and club industry. Heather Vale of Performance Marketing Insider speaks with Tom Schultz, Senior Account Manager at engage:BDR about how to do this, and what techniques and tool ...Read the full article

Nightlife Marketing with Tom Schulz, Senior Account Manager at Engage:BDR

What's the best way to market the service industry to younger adults? Heather Vale of Performance Marketing Insider speaks with Tom Schulz, Senior Account Manager at Engage:BDR, about marketing in the nightlife vertical and hitting the 21-35 demographic. In this exclusive interview, find out what kinds of campaigns work best, how you can reach the right demographic, how to effectively use behavioral targeting, creative geotargeting, day/time parting and retargeting to increase your results, what tweaks need to be made to your website, the benefits of mobile campaigns and more. You can reach Tom directly at tom.schulz@engageBDR.com.