Beyond Content Shock: The defining trend of 2015 is content ignition

I’d like to share an email I recently received … Dear Mark: I am the founder of a sporting goods company in the Pacific Northwest. We occupy (and dominate) a small but profitable extreme sport niche. We are certainly a conversational company with passionate fans and we have worked hard to engage and build a social media audience to the point where we have 13,000 fans on Facebook.Read the full article