5 New Year’s Resolutions To Get The Most From Your Data

by David Booth

[Webinar] Segmentation Hacks Using Google Analaytics

Join Cardinal Path's Dave Booth, the 2014 Digital Analytics Association Practitioner of the Year, and learn how the pros use Google Analytics' segments to identify different user groups and uncover huge insights that will drive your business. In just one hour you'll learn: -How to define user segments and the scope of those segments (users vs. sessions) - How to create custom segments (including Dave's favorite common segments) - How to use custom dimensions to extend the attributes on which you can segment - How to create remarketing lists directly from your GA segments in AdWords to hit the right people with the right message at the right time - How to personalize for and test against specific segments for incremental gains

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