Allstate’s Mayhem Sold The Entire Contents Of This Couple’s House While They Were At The Sugar Bowl

by Steve Hall
During the Allstate Sugar Bowl last week, Allstate launched an initiative named Project Share Aware. The campaign aimed to make people aware of the fact that sharing one’s location on social media could result in targeting by social-savvy burglars. The brand has a long history of scaring people into buying insurance, leveraging its Mayhem character, who has been wreaking hav ...Read the full article

Allstate Mayhem Sale: The Break-In

I'm a social media savvy burglar. When this couple posted from the game, I let myself into their house and started selling their stuff live online. Buy it here: http://www.mayhemsale.com.


Allstate Mayhem Sale: Lampshade

I'm a social media savvy burglar, and I'm selling this couple's stuff online now. Buy it here: http://www.mayhemsale.com. Seriously.


Allstate Mayhem Sale: Oversharing Doesn't Pay

I'm a social media savvy burglar, and I'm selling this couple's stuff online now. Buy it here: http://www.mayhemsale.com. Seriously.


Project Aware Share Post-Game | Allstate Insurance

Burglars are using social media to find their targets. Learn more at http://al.st/13K2Tul and talk to your agent to help make sure your home is fully protected.