Are Podcasts the Next Big Thing for Sponsored Content?

by Celine Roque
Imagine what it might be like to listen to the radio and, rather than having your music interrupted by a typical ad spiel, you hear a sponsored rock song. While this doesn’t really happen on your typical FM radio station, it has happened on podcasts like “Back to Work,” which has created original sponsored songs like “Obstacle Race” for Squarespace and a rock opera for MailChimp.Read the full article