Fisher-Price Scores 2015′s First Big ‘Real-Time’ Content Marketing Win

by Joe Lazauskas
I fully expect the major trend of 2015 will be brands telling bigger, better stories faster than they have before. Some call it “real-time marketing”—I prefer to think of it as brands simply learning how to act like media companies. And within the first 24 hours of 2015, Fisher-Price set the bar pretty darn high.Read the full article

Wishes for Baby – a Film by Fisher-Price

Meet the first YouTube stars of 2015. Delivered in 24 hours, this heartwarming short film captures the excitement and anticipation surrounding some of the first babies born around New Year’s all over the world. Watch real parents hold their babies for the first time, showing that the best possible start in life begins with love. Special thanks to all the wonderful organizations and people who helped make this film possible, including: - Concern Worldwide: Kenyatta National Hospital, Nairobi, Kenya; and Khulna Mukti Seba Sangstha, Dhaka, Bangladesh - Brigham and Women’s Hospital, Boston, Massachusetts - Showa University Koto Toyosu Hospital, Perinatal Care Center, Tokyo, Japan; and Dr. Katsufumi Otsuki - St. Luke’s International Hospital, Tokyo, Japan - Hospital Regional No 1 IMSS, Morelia, Mexico - Szpital Specjalistyczny im. Świętej Rodziny SP ZOZ, Warsaw, Poland - Dr. Marcia Tabacow, Sao Paulo, Brazil - Tracy Hartley CD(DONA) at B.E.S.T. Doulas, Los Angeles, California