Is Google using YouTube to tighten its grip on ad tech?

by John Mcdermott
Last October, consumer-packaged goods giant Mondelēz International struck what it termed its largest-ever digital media deal with Google. The agreement included marketing to consumers in North America, Europe, Latin America, the Middle East and Asia through a myriad of Google’s media channels such as DoubleClick Ad Exchange, Google’s display ads marketplace; AdMob, Google’s mo ...Read the full article