Move Over Mobile, 2015 Is the Year of the Consumer

by Kelly Wrather
It seems like the last several years have all been dubbed "The Year of Mobile" for marketers. So much so that the idea that 2015 might finally be the year mobile breaks through to become marketing mainstream seems passé. That doesn’t mean that multi-device marketing is not going to be important in the coming year. Mobile devices will continue to permeate our lives and shape consumer behaviors.Read the full article