Testing the influence of URL citations and term proximity on document indexation and ranking

by Dan Petrovic
Our aim was to determine whether phrases surrounding non-link URL citations on the web act as an off-site ranking factor. For the purpose of our experiment we had 42 citation pages indexed. Each page contained a written URL of our test document with a test phrase in its proximity. We then observed to see if the cited document would be returned in Google’s search results us ...Read the full article