Yahoo’s Big Mobile Ad Play Is Coming

by Ginny Marvin
It’s no secret Yahoo has been setting its sites on mobile. The company, under Marissa Mayer’s leadership, has been taking steps to build up its mobile capabilities and began reporting on mobile ad revenues separately in Q3 2014. The Information now reports that the company has been beefing up its mobile ads team and will announce an overhaul of its mobile ad products at a dev ...Read the full article