Bing Exclusive Search Ad Extensions: Use Them

Google’s held a big lead over Bing/Yahoo in the SEM space for years. It has more available betas, granular reporting features, a more intuitive interface, etc. Tons of SEMs have tried and dismissed Bing advertising, but a new feature is good reason to try it (or try it again). Bing recently rolled out a couple of slick, branding-friendly ad extensions that really make a diff ...Read the full article