Email Marketing: Creating a customer profile

by Jessica Lorenz
At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world. “Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile of the user to understand exactly where t ...Read the full article

Email Marketing: Creating a customer profile

Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at http://MarketingSherpa.com/IRCE At the flagship event of the e-commerce industry, MarketingSherpa has set up an open studio and is reporting live from IRCE in Chicago. Pete Prestipino, Editor-in-Chief, Website Magazine, paid a visit to the MarketingSherpa Media Center to talk about building a customer profile for an engaging email program. A popular question many marketers have is when to send emails to customers. According to Prestipino, it all depends on your customer profile. "Track the user and build a rich profile -- that will determine the pace. It's different for everyone, so it's a research project," Prestipino said.