Google Goes All In On “Viewability” For Display And YouTube Ads

by Greg Sterling
Google has already embraced viewability (“ActiveView”) as a standard for its display ad network. Now it’s taking steps to do so for video advertising served via DoubleClick and on YouTube. The company announced today at CES in Las Vegas that later this year it will begin reporting viewability metrics for DoubleClick users and selected YouTube advertisers.Read the full article