New Adwords Custom Columns Feature Helps You Track Segmented Conversions

AdWords has recently released one of my favourite new features since broad match modified keywords. It was added quietly in December 2014 – so quite, that even Inside AdWords didn't do a write-up (yet). Preferring to manage campaigns the old-fashioned way (without third-party tools) it's slightly embarrassing how excited I was to find this hidden gem. I'm talking about custom columns.Read the full article