Snapchat wins hearts and minds on Madison Avenue

by John Mcdermott
Doubts as to whether Evan Spiegel, the maligned founder and CEO of Snapchat, was fit to lead the multi-billion startup were largely squelched in late December when a series of leaked emails revealed that the 24-year-old was far more shrewd than the cavalier, frat boy reputation that preceded him. Amid his various comments — including a brief but nuanced breakdown of U.S.Read the full article