Survey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015

by Amy Gesenhues
In an attempt to better understand how marketers plan to succeed during the coming year, web presence management firm Conductor surveyed 182 B2B, B2C and agency marketing executives on four core marketing areas: technology, data, content research and cross-department support. The survey revealed 65 percent of the survey participants plan on investing more in marketing techno ...Read the full article