The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

by Andy Betts
The marketing landscape has evolved. Vast changes in technology, consumer mind-sets and organizational structure have influenced a multitude of changes in recent times, one of which stands out above the rest – and it is focused on content. Though many perceive merely a change in rhetoric – after all, companies have been developing and safeguarding content strategies for decade ...Read the full article