Using Channels in KISSmetrics to Learn Where Your Most Valuable Customers Come From

by Zach Bulygo
Marketers need to know where customers come from. Otherwise, they can’t grow a business. If marketers can get a complete picture of all their marketing channels that shows which ones are acquiring customers, they’ll know where to focus their acquisition dollars. But, many marketers don’t have information about where customers are coming from and how they can make informed deci ...Read the full article