What does ‘premium publisher’ mean, anyway?

by Lucia Moses
When publishers are spooked by falling digital CPMs, they tend to play the premium card. The idea is to say, in just two words, that not all inventory (and audiences) is created equally. Premium is synonymous with quality, trust — and, oh, by the way, higher costs. But “premium” lacks an agreed-upon definition. Instead, “premium” is, more often than not, self-defined.Read the full article