When It Comes To Customer Expectations, One Size Does Not Fit All

by Katy Keim
We’ve been talking a lot about extreme customer expectations this year, attempting to better understand what motivates consumers in today’s digital world. What we know is that we’re currently living in the age of the customer. People have easy access to more information than ever before. Digital – and obviously, social – media have created a direct link between people and br ...Read the full article