Why 2015 Will Be the Year of the Chat App for Publishers and Content Marketers

by Joe Lazauskas
For publishers wondering whether they need to get their chat app distribution strategy in order, here’s something to consider: Even China’s propaganda machine is embracing chat apps as a way to get eyeballs on their content. In December, The Economist wrote about how the Chinese Communist Party has embraced new media tactics—particularly its use of clickbait headlines, a mor ...Read the full article