Build Different Things – Why You're Not Done When Your Website is Responsive

by Will Critchlow
There’s a common objection that comes up among marketers when I talk about the incredible rate at which mobile is eating the world. Many say that these trends are all well and good, but they don’t actually change the tactics of web marketing beyond the need to make your website mobile-friendly. For a long time, I’ve felt strongly that there was more to it than this, and that t ...Read the full article