Facing credibility gap, Upworthy poaches from The New York Times

by Ricardo Bilton
Upworthy, one of the kings of viral publishing, may be known for its headlines and extensive A/B testing, but it also wants to be known for stronger storytelling. In its latest bid to go legit, the site said on Tuesday that it has hired Amy O’Leary, former New York Times’ international editor, to be its new editorial director.Read the full article