Inside Samsung’s risky brand pivot

by Shareen Pathak
The world’s biggest seller of TVs is looking elsewhere for its next big thing. At a Consumer Electronics Show presentation this week, Samsung Electronics CEO Boo-Keun Yoon spent his time on stage focusing not on phones or televisions but a growing range of products in the smart-home space. “It’s 2015, and we’re going back to the future,” said Yoon, who went on to stress that ...Read the full article