Is Medium the Next Big Frontier for Content Marketing?
by Tessa Wegert
What do President Barack Obama, actor Leonardo DiCaprio, Craigslist founder Craig Newmark, and former presidential candidate Mitt Romney have in common (aside from being wealthy males)? All have posted to Medium, the blog publishing platform launched two years ago by two of the cofounders of Twitter. But for all of the personalities flocking to the site, there are far fewer brands to be found.Read the full article