Is SEO Still Relevant?

by Jay Baer
Are your skills massively in demand in 2015? (watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office) Recently, LinkedIn released their top 25 job skills of 2014, based on what recruiters are looking for on the LinkedIn platform. Number one was big data analyst.Read the full article

Is SEO Still Relevant? - #JayToday

EPISODE 75 Is your job massively in demand in 2015? Recently, LinkedIn released their top 25 jobs of 2014. Number one was "Big Data Analyst", and many other technical and marketing jobs were included as well. The number 5 most searched for professional skill on LinkedIn in 2014 was SEO and paid search. Despite the claims that "SEO is dead" and "content is king," helping people find and land on your website is still extremely important. Will you reconsider the importance of search in 2015? SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Arnie Kuenn (http://twitter.com/arniek) of Vertical Measures, an SEO/SEM company out of Phoenix. I've worked with Arnie on various projects and books, and you should definitely check him out on social media, especially if you're placing more emphasis on search in the new year. OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


The Massive Mess at Marriott - #JayToday

EPISODE 77 When are companies going to learn that nickel and diming their customers isn't going to work in the long haul? For a 5 year period, I spent 100 nights per year in the same room at a Marriott hotel in Phoenix. I was there so often, in fact, that the manager invited me to his going away party when he switched jobs. But I've recently learned that Marriott has petitioned to have all outside wireless connections banned in their hotels because, as they say, they're worried about people hacking their systems. We all know, however, that it's because they want to charge for their wifi instead of letting customers access it for free. On the other hand, other major hotel brands are now offering FREE wifi because they realize that wifi isn't an amenity. It's a basic right to customers. It reminds me of a few months ago when I was at Disney and they were charging per refill of soda. This is ridiculous. You're treating your customers like cattle. Enough of this. You won't see me at a whole lot of Marriotts in 2015, that's for sure. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out is for Shel Holtz (http://twitter.com/shelholtz), an amazing author and marketer who wrote a fantastic blog post about this wifi issue and made me aware of it. You can read the post here: http://holtz.com/blog/blog/an-open-letter-to-marriott-im-staying-elsewhere-as-long-as-you-want-to-bloc/4447/ OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.