PR Lessons From Accrington Stanley and the Soccer Game That Never Was

by Ken Mcgaffin
Most media pitches fail. Probably because they follow the norm - ordinary stories that neither journalist nor reader will have any interest in. What’s needed to win coverage, and in turn boost SEO, is something that really stands out, that intrigues a journalist - and often what intrigues a journalist is not just the news, but the way a story is told.Read the full article