Selling Cars with Robbie Williams

It was Christmas time in Germany. People were looking forward to their break. Suddenly, Robbie Williams appeared in a TV ad for Volkswagen, as the company’s new marketing manager. Has the world gone topsy turvy? No, this was just the latest PR campaign from the Wolfsburg car manufacturer. Let’s recap what happened: Timeline 8th of December: Robbie Williams publishes a video, t ...Read the full article