Storytelling is one of those god-awful buzzphrases that we’re forced to use for lack of a suitable alternative. It’s a catchall term used to describe marketing campaigns that include some sort of narrative, basically a soft sell approach that people will want to engage with on some level. I’m of the opinion that the term is best used to describe authentic content that reveals ...Read the full article
Zady Essential Collection - .01 The Sweater
We introduce .01 The Sweater, the first piece of The Essential Collection.
By working with U.S. partners at every step of the apparel supply chain—ranchers, washers, dyers, millers, knitters, and sewers — we’re learning the issues and taking them head on to create a new standard.
Learn more about our process: https://zady.com/newstandard