The Three Golden Rules of Naming Something

(image) I love being part of naming something. It’s probably the flat out most fun you can have legally with your clothes on – but for many folks, including entrepreneurs, it’s the source of endless consternation. It doesn’t have to be. Here’s how I think about coming up with a name for something – a company, a new product, even a project you might be working on. Rule #1: Don’t Overthink It.Read the full article