TrustRank Teardown – Is Trust a Useful Metric?

Trust is a popular metric for determining the authority level of a website or page. The concept of trust is based on a research paper by Yahoo and Stanford University researchers. TrustRank is based on the idea that good sites tend to link to other good sites. TrustRank begins with a seed set of high trust sites from which they map the outbound links.Read the full article

Trust Rank Explained by Matt Cutts Pubcon 2007

During another session in Pub Con 2007, Matt Cutts explains what is Trust Rank. Suresh Babu Interviews Matt Cutts = Search Engine Details