Brands And Retailers: If You Don’t Get Mobile Right Soon, You’re Screwed

by Greg Sterling
If nothing else holiday 2014 drove home the importance of mobile as a shopping tool. Mobile traffic numbers and even mobile e-commerce sales beat expectations, according to data from multiple sources. As one example, IBM reported the following US holiday traffic and sales figures: Mobile traffic: 45 percent of all online traffic for the 2014 holiday season Mobile sales : 22.Read the full article