How Reducing Options Can Increase Conversions (Infographic)

by Zach Bulygo
One of the most common tenets of conversion optimization is that fewer options = higher conversions. When you give people too many options, they get confused trying to compare them, and end up choosing no option. The hypothesis isn’t far fetched. If a SaaS company offers 7 different pricing plans, many visitors won’t know which plan is best for them, and end up leaving without signing up.Read the full article