How to Translate B2B Best Practices Into B2C Marketing Strategy

by Justin Gray
Image via Big Stock Photo Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. While that’s not a bad thing, most marketers tend to focus more on the difference than the uniting coin—and they can miss out on some valuable lessons by doing so. Take marketing technology, for example.Read the full article