How Usage Of Retailer Mobile Apps Evolved In Holiday 2014 [Data]

by Brent Hieggelke
Mobile engagement is the fastest moving target marketers have ever faced. Its pace of adoption is growing exponentially faster than any technology that’s come before. Just five years ago, mobile apps were a nascent and unproven market. Now, apps are ushering in a new paradigm of customer interaction, accounting for 86% of the time spent using mobile devices.Read the full article