Op-ed: ‘Dark viewability’ and why the IAB has it right

Jeff Burkett is senior director of sales operations and product strategy at The Washington Post There is a new fraud in the digital ad industry that deserves highlighting now that the 4A’s and the IAB are duking it out over transacting on 100 percent viewability. What I am talking about has nothing to do with ‘bots’ or non-human traffic.Read the full article