Pageviews stink — but engagement is still a hard sell as an alternative

by John Mcdermott
Ev Williams — co-founder of Blogger, Twitter and now publisher-platform hybrid Medium — has lately been screaming from atop his digital soapbox about the need for a more encompassing measurement system when evaluating Web media. Rather than judge platforms by sheer size, we should be taking into account how engaged their user bases are, he argues.Read the full article