The Interview – Biggest Missed Marketing Opportunity of All Time?

by Michael Levanduski
As the saying goes, ‘no publicity is bad publicity.’ While that is not always the case in marketing, a good marketer can almost make the best out of any type of publicity for their product or service. With this in mind, the movie, “The Interview” should have become a runaway smash hit thanks to the MASSIVE amount of attention it received over the past month.Read the full article