The No. 1 Social Media Mistake You're Making (and Four Ways to Fix It)

Sophisticated marketers measure everything from website traffic and pageviews to form submissions and email click-through rates. But when measuring social media, most rely on fluffy metrics, such as "new followers" and "increased brand awareness." Only 1 in 3 marketers can measure the ROI of their social media efforts, according to Social Media Examiner.Read the full article