When social media marketing doesn’t work

Sometimes in the neon-hyped, guru-saturated social media world we overlook a simple truth. Your goal is not to create conversations. It’s not having the most friends, followers and Likes. It’s not about betting it all on the hope of a viral video. You know what business is really about? Selling more stuff for more money and beating your competitor’s brains in. Figuratively, of course.Read the full article