Why Gap’s #OneStitchCloser Went Viral After 9 Months of Relative Obscurity

by Tessa Wegert
What makes branded content go viral? Most successful viral campaigns have something in common. They make viewers laugh, or use positive adjectives and knowledge-based verbs to deliver a message. And yet some viral successes seem to defy explanation—until you take a closer look at their design. Consider Gap, which in March 2014 launched “One Stitch Closer” in tandem with Inter ...Read the full article

The Scarecrow

Watch "The Scarecrow," the companion film for Chipotle's new app-based game. Then download the free app at www.scarecrowgame.com and join the quest for wholesome, sustainable food. The song "Pure Imagination" performed by Grammy Award®--winning artist Fiona Apple, is available for download on iTunes.

Dove Real Beauty Sketches

Join the conversation at: #WeAreBeautiful Watch the whole experience at: http://dove.com/realbeautysketches Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. And don't forget: YOU are more beautiful than you think!

WestJet Christmas Miracle: Spirit of Giving

This year we’re bringing a snowy Canadian Christmas to a community in the Dominican Republic. Learn more - WestJet Christmas Miracle 2014: Why We Did It: http://youtu.be/mOUxDT5oUWA Watch last year's Christmas Miracle video: http://youtu.be/zIEIvi2MuEk WestJet blog: http://blog.westjet.com/christmas-miracle-spirit-of-giving WestJet on YouTube: http://youtube.com/westjet WestJet on Twitter: http://twitter.com/westjet WestJet on Facebook: http:/facebook.com/westjet WestJet on Instagram: http://instagram.com/westjet

Apple - iPad - Jason Hall - Slow Roll

Every Monday rain or shine, thousands of people hop on their bikes and hit the streets of Detroit for Slow Roll — one of the largest group bike rides in the US. And it all started when cofounder Jason Hall took an idea, reached for his iPad, and just rolled with it.

One Stitch Closer: Veronika empowers other women

Get inspired by Veronika, CEO and founder of The Empowerment Plan, who empowers women to become more independent. #WomenInspire http://www.gap.com/onestitchcloser

Chrysler Eminem Super Bowl Commercial - Imported From Detroit

The Chrysler 200 has arrived. Imported from Detroit.