WHY Should Anyone Care Your Brand Exists on the Social Web?

As more and more brands jump on the social networks there is no shortage of tweets to read, podcasts to listen to, blog posts to learn from, videos to watch or people to talk to! What’s even worse is as the competition for eyeballs, ears and hearts is increasing across the social web, even the biggest and most popular social networks such as Facebook are moving even further into a pay to play .Read the full article